Article

Cradle to Cradle® (C2C): Raising the Standards of Corporate Sustainability

12 July 2017 | Article, Chapter-News

Elise Amez-Droz | elise.amezdroz(at)duke.edu MA Candidate (2018) Duke University – BA (2017) University of St.Gallen What is Cradle to Cradle? Cradle to Cradle (C2C) was born from the ambition of Michael Braungart, a German chemist, and William McDonough, an American architect, to solve the problem of waste and achieve true sustainability through design. When they first met in 1991, they realized that they shared a common belief in the potential of corporate growth objectives to be a force for good toward the environment. Their goal was to design industrial activities for abundance, and doing so by eliminating the concept of waste. They wrote their first book, Cradle to Cradle: Remaking the Way We Make Things, in 2002 and... »