Mobility Car Sharing:
From Ecopreneurial Start Up to Commercial Venture
Author(s): Kai Hockerts
Institution: INSEAD, France
Competition Year: 2003
Place: 1st place
Key words: Car sharing, Entrepreneurial venture, Growth strategy, Mass market
Courses: Environmental Sustainability and Competitive Advantage, Social Entrepreneurship
Target audience: MBA
This case describes the development of a social entrepreneurial venture from its co-operative self-help roots in 1987 until 2002. It examines the choices confronted by the Swiss entrepreneurs who have started car-sharing. Consisting of 5 separate parts, the case highlights different managerial issues in each section. The case could be used to highlight the difficulties environmental niche players face when moving into the mass market.
Case Purchase Information
This case is part of the oikos Case Collection book (Volume 1): Case Studies in Sustainability Management and Strategy published by Greenleaf.